Analyses the influence of the Guinness brands provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinnesss advertising has influenced Irish culture and society.
Book information
- Author: Patricia Medcalf
- Publisher: Peter Lang - 35
- Imprint: Peter Lang Ltd, International Academic Publishers
- ISBN-13: 9781789973457
- Language: EN
- Edition: 1
- Publication date: 2020-01-28
- Pages: 242
- Format: 152 × 229 mm
